INTERGRATED _ 2021
Hope United
A diverse team of footballers from across the four Home Nations. United in tackling online hate.
A real passion piece that ticked a lot of bucket list items. It was a phenomenal collaboration of working with exceptional talent, world class footballers all with a single ambition of making positive change.
With BT as the sponsor of our home nations. This European tournament our brief was to create a campaign that symbolised a summer of hope. Something we can all get behind and show our support and most importantly of all, give hate and unbeatable opposition.
To raise awareness of the true horror and unseen damage online abuse causes we created an ad to show just that.
Director Matilda Finn
To integrate ourself into football culture, we collaborated with Nomad Studios to help brand our team with a badge people can rally behind and a must have kit.
Launching them on the biggest screen in the UK during one of the biggest games in the football calendar, the champions league final.
We then used our squad to educate the nation on how to combat online hate, taking it straight to the source, social media platforms.
We were there to react as the tournament progressed Tracking the amount of hate and responding to it with hope.
There’s been a huge number of viewing figures, across OOH, Social media, TV and print but this campaign goes on. This is by no means the end. Theres still a lot more to be done.
Hope will beat hate, if we all stand together.
Next project