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PRESS _ 2021
Hope United
Reactive press advert.
We monitored the amount of hate that England players received on social media during the Euro 2020 final and responded the next day with this press ad in national newspapers
Responsive design
By tracking the amount of hate our players got during the final, we identified key spikes during the game. one of them being at 47th minute. This was then represented as a St Georges Cross. Reinterpreting a symbol of patriotism into a symbol of hate.
Our Hope United players joined the cause and helped us spread the hope on social media.
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